On the long side, even with today disappointing sell-off, AAPL racked another two-and-a-half point profit on this market swing. That's about 34 points (38 percent) swing-trading the stock for the last 100 trading days or so.

In the same period, it's made about 46 points (51 percent) on a buy-and-hold -- of course, to buy-and-hold you have to completely believe...

All hail Santa Steve and his elves in Apple land.